As a startup dedicated to selling parts and spares for heavy machinery, I was fortunate enough to tell a story through graphic elements that reinforce the concept. Torke was developed as a distinctive brand identity built from the ground up, beginning with naming strategy which comes from the root of the machine's strength, and a bull as its image, representing fury and tenacity, and extending into a cohesive visual system designed for professional scalability . The naming process focused on creating a distinctive, memorable identity with a strong phonetic presence. The goal was to build a brand that felt both modern and structurally solid, capable of scaling across professional applications.