Punk rock, disobedience, subconsciousness and alteration.
Subliminal refers to anything that lies below the threshold of consciousness. When the term is applied to stimuli, it means that something is not consciously perceived, but still influences behavior.
SUBLIMINXL was a co-founded streetwear brand concept focused on bold symbolism and urban identity. I led the visual direction, digital communication strategy, and motion content for the brand’s pre-launch campaign.
The brand's approach was to deliver an experience of rebellion, a lifestyle that transcended appearances and was more than just a clothing accessories brand.
Although the brand did not proceed to full commercial launch due to strategic alignment changes among founders, the project successfully established a cohesive visual identity and generated significant pre-launch audience engagement.
